Website
Privacy Policy
By using this Website, you agree to the collection and use of your
information by us in accordance with this Privacy Policy.
Changes to the Privacy Policy
We reserve the right to change the terms of this Privacy Policy at any
time without notice. Any changes will be posted on this page and
visitors are encouraged to check this page regularly. Your continued use
of the Website following any changes to this Privacy Policy will
constitute your acceptance of such changes.
Information Collected Automatically
In some cases, we may automatically (i.e., not via registration) collect
technical information when you connect to our Website that is not
personally identifiable information. Examples of this type of
information include the type of internet browser you are using, the type
of computer operating system you are using and the domain name of the
website from which you linked to our site. Also, when you view our
Website, we may store some information on your computer. This
information will be in the form of a “cookie” or similar file and
can help us in many ways. For example, cookies allow us to tailor the
Website to better match your interests and preferences. With most
internet browsers, you can erase cookies from your computer hard drive,
block all cookies or receive a warning before a cookie is stored. Please
refer to your browser instructions or help screen to learn more about
these functions.
Privacy Information for Persons 13 Years and Older
We will not collect any personally identifiable information about you
(e.g., your name, address, telephone number or email address) through
our Website unless you have provided it to us voluntarily. We will ask
you when we need information that personally identifies you. For
example, if you choose to sign up for a newsletter, we will request your
name and email address.
When you do provide us with personally identifiable information, we may
use that information in the following ways, unless stated otherwise:
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We
may store and process that information to better understand your
needs and how we can improve our products and services;
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We
employ other companies to perform certain functions on our behalf,
such as processing orders and delivering packages, conducting
surveys and sending you mailings regarding our products and these
companies have access to your personal information and;
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We
may contact you regarding promotions and other offers regarding our
products that may interest you.
We
do not now, and do not intend to, sell, rent or market personally
identifiable information about you to third parties. We share
information only with subsidiaries of this site and may use it to send
you promotions and product information.
Use of Website and Website Material
This Website is provided for your personal noncommercial use. You may
not copy material from this Website for commercial use. You may copy
material in limited quantities from this Website for your personal
noncommercial use provided that our copyright notice is affixed to the
copied material. We reserve the right to terminate, at any time, your
permission to make personal copies of material from this Website.
You are prohibited from using this Website to post or transmit any
unlawful, threatening, libelous, defamatory, obscene, scandalous,
inflammatory, pornographic, profane material, any material that
infringes on any copyright, trademark or other proprietary right or any
material that could constitute or encourage unlawful conduct. We may,
from time to time, monitor or review material transmitted or posted
using this Website and reserve the right to delete any material we deem
inappropriate. This Website is under no obligation to do so and assumes
no responsibility or liability arising from any material transmitted or
posted using this Website.
Ownership of Intellectual Property
All material on this website is copyrighted, either by us or third party
providers. Notwithstanding any other term or condition in this
agreement, We retains ownership to the copyright in this Website and all
material from this Website unless otherwise indicated.
We own the trademarks, service marks, and trade dress
("Trademarks") displayed on this Website. Nothing on this
Website should be construed as a license to use the Trademarks. Your use
of the Trademarks displayed on this Website is strictly prohibited.
Links
We have not reviewed any or all of the websites linked to this Website
and are not responsible for any websites linked to this Website. Your
linking to any websites from this Website is at your own risk. By
linking to a website or permitting a link to this Website, we do not
endorse the website operator or the content of the linked website.
United States Only
Unless otherwise specified, this Website and material provided on this
Website are solely for promoting products, programs, and business
operations within the United States.
Software and other materials from this Website may be subject to export
controls imposed by the United States and may not be downloaded or
otherwise exported to a) any country to which the United States has
embargoed goods or services, b) anyone on the United States Treasury
Department's list of Specially Designated Nationals or the U.S. Commerce
Department's Table of Deny Orders. This Website prohibits your
downloading or exporting of software or other material from this Website
in violation of U.S. Export Laws and the laws of your resident country.
By downloading software or other material from this Website, you
represent and warrant that you are able to do so in full compliance with
the laws of the United States and your resident country.
What are cookies?
A “cookie” is a small text file containing a
string of alphanumeric characters. There are two types of cookies: a
persistent cookie and a session cookie. A persistent cookie gets entered
by your Web browser into the cookie folder on your computer’s hard
drive. A persistent cookie remains in that cookie folder, which is
maintained and governed by your Web browser, after you close your
browser program. A session cookie is temporary and disappears after you
close your browser. DoubleClick’s ad-serving and paid search listing
(“DART Search”) products utilize the same cookie: the DART cookie. The
DART cookie is a persistent cookie and consists of the name of the
domain that set the cookie (“ad.doubleclick.net”), the lifetime of the
cookie, and a “value.” DoubleClick’s DART technology generates a unique
series of characters for the “value” portion of the cookie.
What is the DoubleClick cookie doing on my
computer?
If you have a DoubleClick cookie in your
Cookies folder, it is most likely a DART cookie. The DoubleClick DART
cookie helps marketers learn how well their Internet advertising
campaigns or paid search listings perform. Many marketers and Internet
websites use DoubleClick’s DART technology to deliver and serve their
advertisements or manage their paid search listings. DoubleClick’s DART
products set or recognize a unique, persistent cookie when an ad is
displayed or a paid listing is selected. The information that the DART
cookie helps to give marketers includes the number of unique users their
advertisements were displayed to, how many users clicked on their
Internet ads or paid listings, and which ads or paid listings they
clicked on.
Why does your cookie keep coming back after
I delete it?
When you visit any website or search engine
on which DoubleClick’s DART technology is used, our servers will check
to see if you already have a DART cookie. If the servers do not receive
a DART cookie, the servers will try to set a cookie in response to your
browser’s “request” to view that Web page. If you do not want a DART
cookie with a unique value, you can obtain a DoubleClick DART “opt out”
cookie. Alternatively, you can adjust your Internet browser’s settings
for handling cookies. This is explained in the next question.
How can I adjust my cookie settings to
accept or decline cookies?
To eliminate cookies you may have currently
accepted, and to deny or limit cookies in the future, please follow one
of these procedures:
IMPORTANT: IF YOU DELETE YOUR OPT-OUT
COOKIE, YOU WILL NEED TO OPT-OUT AGAIN. IF YOUR BROWSER BLOCKS ALL OR
THIRD-PARTY COOKIES, YOU WILL BLOCK THE SETTING OF OPT-OUT COOKIES.
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If you are using Internet Explorer 6.0,
go to the Tools menu, then to Internet Options, then to the Privacy
tab. This version of Internet Explorer is the first to use P3P to
distinguish between types of cookies. P3P uses standardized privacy
statements made by the cookie issuer to manage your acceptance of
cookies. Under the “Privacy” tab, click on the “Advanced” button.
Select “Override automatic cookie handling” and choose whether you
want to accept, block or be prompted for “First-party” and
“Third-party Cookies.” If you want to block all cookies coming from
DoubleClick’s doubleclick.net domain, go to the “Web Sites” section
under the “Privacy” tab and click the “Edit” button. In the “Address
of Web site” field, enter “doubleclick.net,” select “Block,” click
OK (menu will disappear); click OK again and you will be back to the
browser.
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If you are using Netscape 6.0+, go to
“Edit” in the menu bar, click on “Preferences,” click on “Advanced,”
and select the “Cookies” field. Now check either the box that says,
“Warn me before accepting a cookie” or “Disable cookies.” Click on
“OK.” Now go to your “Start” button, click on “Find,” click on
“Files and Folders,” type “cookies.txt” into the search box that
appears, and click “Find Now.” When the search results appear, drag
all files listed, into the “Recycle Bin.” Now shut down and restart
your Netscape. Depending on your earlier choice you will either be
prompted by new cookie sets or no cookies will be set or received.
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If you are using Mozilla or Safari,
please go to their websites to find out how to disable cookies in
those programs.
What are Web beacons?
Web beacons are small strings of HTML code
that are placed in a Web page. They are sometimes called “clear GIFs”
(Graphics Interchange Format) or “pixel tags.” Web beacons are most
often used in conjunction with cookies. DoubleClick uses Web beacons in
connection with its products and services, including
ad
serving and paid search listings (“DART Search”). Because a Web
beacon is only 1 pixel high by 1 pixel wide, it appears invisible on
your computer screen. If Web beacons were made larger (e.g., 100 pixels
high by 100 pixels wide), it would take much longer for your Web page to
load and would clutter up the page that you have requested.
In 2002, working with a broad spectrum of
companies, including other technology companies, seal providers and
websites, DoubleClick helped draft “Best Practice” guidelines for
disclosing the use of Web beacons. Please
click here to see these guidelines – and a list of the companies
that participated in developing them.
What is
“personally identifiable information” (“PII")?
“Personally identifiable information” is any
information that can identify or locate a particular person, including
but not limited to name, address, telephone number, email address,
social security number, bank account number or credit card number.
What is “non personally identifiable
information” (“non-PII”)?
“Non-personally identifiable information” is
information that cannot identify a particular person. This type of
information includes a user’s Internet Service Provider, a computer’s
operating system and browser type, and a unique DoubleClick DART cookie
ID.
DoubleClick’s ad-serving and search products
utilize non-PII. Some of our clients may associate PII that you have
given them (for example, a customer number, if you have registered at or
purchased from their websites), with their advertising campaigns.
Although this customer number may be passed from the client to
DoubleClick’s ad servers during the ad delivery process, DoubleClick
cannot recognize this information as PII and cannot link it to any
person.
What is “sensitive information?”
To DoubleClick, “sensitive information”
categorically includes but is not limited to data related to an
individual's health or medical condition, sexual behavior or
orientation, or detailed personal finances, information that appears to
relate to children under the age of 13 at the time of data collection;
and PII otherwise protected under federal or state law (for example,
cable subscriber information or video rental records). DoubleClick does
not use any “sensitive information” to target Internet advertisements.
What is ad serving?
In order to support their content without
charging visitors, websites sell advertising space on their Web pages.
Companies like DoubleClick provide technology for the websites and
advertisers to use to display ads on the websites. DoubleClick’s ad
servers work at the direction – and on behalf – of our clients.
When you visit a website, your computer’s
Internet browser transmits a “request” to that website’s server,
“asking” that server to send you the Web page that you are seeking. Most
Web pages contain components that are pulled from different sources. For
example, a Web page at a news site may get its weather section from one
provider, its sports results from a different source, and advertisements
from other servers.
If the website is using DoubleClick’s
technology to display ads on its site, the Web page will contain coding
that directs your browser to fill the ad space on the Web page with
content from one of DoubleClick’s ad servers. DoubleClick’s clients
select the format, content, and location of the ads, as well as the
criteria for controlling which ads to show and when to show them.
DoubleClick’s ad-serving technology uses a cookie to help clients
determine what ads to display. When a “call” is received by
DoubleClick’s ad servers, the server checks to see if the “calling”
browser has sent a cookie with the request for advertising. If the
server doesn’t “see” either a unique DoubleClick cookie or an opt-out
cookie, after “testing” to see whether the browser will accept cookies,
the server sets a unique DoubleClick ad cookie. If the browser already
has a unique DoubleClick ad cookie, the server “recognizes” the cookie
and uses the unique ID for targeting and reporting purposes as specified
by the DoubleClick client. If the browser has an opt-out DoubleClick
cookie, the server uses only the non-cookie related information that is
automatically transmitted in the Internet environment (e.g., browser
type, Internet service provider, and information about the general
content of the site or page displayed on your browser) to determine
which ad to show. Sometimes Web beacons are used in conjunction with the
DART cookie when clients want more versatile targeting or reporting
capabilities.
How does an ad-serving client use
DoubleClick’s technology to target or select which ad to deliver?
Our clients store their ads on DoubleClick’s
ad servers. When you visit a Web page on which a client is using
DoubleClick technology to deliver ads, coding that the website publisher
placed in the Web page tells your computer’s browser to send a request
for an ad to the DoubleClick ad server. When the DoubleClick ad server
receives a request, it will select an ad based on the criteria that the
client has chosen together with any information logged against the
unique cookie id.
For example, a client’s website may attract
an audience of mainly men, aged between 18 and 45, who are interested in
sports, fashion and electronic gadgets. The client will therefore
approach sports, fashion and electronic gadget retailers to see if they
would like to advertise on the site. Those retailers will provide the
client with ads, which the client will store on the DoubleClick ad
servers. The client will assign those ads specific codes, such as sports
= 1, fashion = 2, and electronic gadgets = 3. On the pages where the
website publisher wants to show all three categories of ads, the website
will install an ad tag that contains all three codes. On pages of the
website that the client thinks attracts only men interested in sports,
an ad tag that contains only the code for sports, code 1, may be
installed.
DoubleClick does not tell clients which
criteria to select or which advertisements to target against those
criteria. Clients choose the categories they wish to attach to the
advertising that they have contracted to show, what code(s) they wish to
attach to those categories, and which code(s) they wish to include in
each of their ad request tags. In their contracts with DoubleClick,
DoubleClick’s ad-serving clients promise not to use information that
DoubleClick could recognize as either
“sensitive” or
“personally
identifiable” to target ads.
What information is collected by a client
using DoubleClick’s ad serving technology?
Each time one of DoubleClick's ad servers
receives a request for an ad or for a Web beacon, information about the
request received and the ad or Web beacon served – for example, the
date, the time, the website to which the ad or image was delivered, the
cookie ID to which the ad was shown, the operating system which the
browser was using – will be recorded.
Does DoubleClick itself do anything with
this ad-serving information?
No. The information that is recorded on the
DoubleClick servers by our clients’ use of our technology belongs to our
clients. Although that information may be logged on a DoubleClick
server, DoubleClick's relationship with the client is that of an agent
or processor. Consequently, DoubleClick does not own that information
and cannot, therefore, use that information for its own business
purposes or in any way not authorized by the relevant client.
DoubleClick clients do, however, give us permission to use statistical
or aggregate information derived from their use of the technology –
e.g., statistics about the number of ads served through the technology
per month or analyses about, for example, what time of day is the best
time to target certain types of ads.
Does DoubleClick sell the ad serving
information to other companies?
No. The data that DoubleClick’s servers
record during ad serving belong to DoubleClick’s clients, and
DoubleClick cannot and does not sell that information to other
companies. DoubleClick can, however, use its aggregate analyses about
the effectiveness of ad campaigns to help clients develop more efficient
and successful campaigns.
What
are pop-ups and why do I see pop up advertising?
A pop-up is basically the opening of a new
window in your browser.
DoubleClick provides its ad-serving clients
with a means of choosing and reporting on ads. It is the website owners
or the advertisers with whom they contract that make the decisions about
the format of the ads. The advertisers choose whether they want to have
banner ads or pop ups delivered, and they use our technology to make it
happen. The website owners and advertisers choose the size and frequency
of pop-up ads. DoubleClick has no control over which ad format website
publishers or their advertisers choose.
Generally, there are a couple of different
ways that you might receive pop up advertising:
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The site you are currently visiting has
sold an advertising opportunity to a marketer and that marketer has
chosen to create an advertisement that opens a new browser window.
This is a form of “traditional” Internet advertising.
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You have some kind of ad-delivery
software installed (intentionally or unintentionally, knowingly or
unknowingly) on your computer. This type of software often comes
bundled with freeware such as P2P (Peer-to-Peer) music sharing
applications. It may track the sites you visit and scan their
contents looking for triggers that match criteria identified by
advertisers that purchased space from the software manufacturer. The
software program will then display advertisements on your monitor.
What is spyware?
This term has been applied to a very broad
range of technologies and activities -- from the mere setting of a
cookie to the surreptitious installation of key-logging software on
consumers’ computers. There are many anti-spyware programs on the market
and they each have their own definition of “spyware”. For example, some
programs identify cookies as “spyware”, while others do not. Some
software programs that monitor the websites that consumers visit in
order to deliver context-based advertisements have been categorized as “adware.”
Many of these adware programs are responsible for the
pop-up
advertisements that you see.
DoubleClick does not consider its products
either “spyware” or “adware.” We believe that consumers should be
provided meaningful notice and choice with respect to information
collected and used about them.
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